Buy now, without VAT!
VAT: Not for me! That’s the slogan used by a Dutch electronics retailer ("BTW: Weg ermee!"), and every time I hear it, I wince just a little. Why? Three reasons. Let’s start with the obvious: 1. It’s misleading.The average consumer hears “no VAT” and assumes they’re getting a 21% discount. That’s the standard VAT rate